January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,