Automakers are offering deals to anxious customers to ride a short-term surge in shopping, while also warning lawmakers that they will have to raise prices dramatically if tariffs remain in place for long.

Car companies like Ford and Dodge-owner Stellantis are responding to Trump's auto tariffs with discounts, fees, and production stoppages.

Electric vehicle shoppers will receive additional benefits, as the employee pricing comes on top of Ford's Power Promise, which includes a complimentary home charger and standard installation through June 30.

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers, regardless of whether or not they know a Ford ...