Long a conservative media also-ran, Newsmax’s stock price has risen and fallen dramatically throughout the week.

Newsmax went public this week, and the low volume of shares available to trade has exacerbated the impact of high demand, sending the stock soaring.

Newsmax’s wild ride continues. Shares of the media company were recently off some 65% to $80, plummeting in their third session as a publicly traded company. Newsmax (NMAX) went public Monday—its IPO price was $10,