With power as the focus of the perfume, Lancôme felt that the three-time Grammy-award-winning artist was an exemplary choice. As the brand puts it, "Olivia’s magnetic personality embodies the essence of Idôle Power as a fragrance for those who take charge of their own destiny, write their own rules, and succeed on their own terms."

The three-time Grammy Award-winning artist is the face of the L’Oréal-owned brand’s new Idôle Power Eau de Parfum Intense

ICYMI, in November 2024, Olivia Rodrigo announced she’s the newest face of Lancôme, and I’ve been patiently waiting for the rollout of her brand campaigns ever since. Lucky for me, the 21-year-old Grammy-winning singer just delivered a certified slay in her ad for the launch of Lancôme’s newest fragrance: Idôle Power Eau de Parfum Intense.

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental question: what does the superstar smell like? The answer is Lancôme's new Idôle Power,