A new American electric vehicle startup called Slate Auto has made its debut, and it's about as anti-Tesla as it gets. It's affordable, deeply

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts at a price of $20,000 for the most bare-bones version, a lower price than competitors including Elon Musk’s Tesla vehicles.

Michigan-based electric vehicle maker Slate Auto unveiled its no-frills electric pickup truck aimed at the mass market. At a launch event in Long Beach, California during the week, the electric truck was seen by the public for the first time.