In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

In a world where goods are more accessible than ever thanks to the online market space and the huge rise in “dupes” (or products made to be a duplicate of a high-end product for a lower cost), it’s easier than ever to get your hands on whatever you’ve been eyeing—without breaking the bank.

Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.

The Hermès Birkin bag has long been a must-have for celebrities, fashionistas, and those who can afford luxury. But what if there was an affordable alternative? Walmart appears to have the answer.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

Chances are that by now you’ve heard about Walmart’s dupe for the highly coveted Birkin bag that has gone viral on social media. As exciting as that is for those longing for a Birkin of their own (without spending over $10,

Including Bottega, Chanel, and Louis Vuitton lookalikes from $18 Late last month, the internet nearly broke over Walmart’s $78 Hermès Birkin duplicate, which social media users quickly dubbed the 'Wirkin' bag.