How the human–AI hybrid approach can lead to efficiency and effectiveness gains in marketing research
Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.
Medical research depends on government money – even a day’s delay in the intricate funding process throws science off-kilter
A member of a grant review panel explains the ins and outs of applying for research funding – and the consequences of when ...
Nature6d
Process Intensification and Design
One significant area of research is the use of advanced computational techniques to improve process design. For instance, a study introduced a generative transformer model that can autocomplete ...