Who said recruiting wasn’t going to be fun?” That’s the question new University of North Carolina at Chapel Hill head football coach Bill Belichick sarcastically posed on X on Tuesday morning while outside of a local BBQ joint.

UNC head coach Bill Belichick is adjusting to the college recruitment landscape by launching a new social media presence. "I'm officially on Twitter, so

Another familiar face is heading to North Carolina with Bill Belichick.

When the North Carolina Tar Heels decided to part ways with Mack Brown, they saw a few recruits decommit and look elsewhere for an opportunity. But now with Bill Belichick as head coach, there's a chance some could come back including a key four-star edge rusher.

On Monday, Belichick had what is believed to be one of his first known recruiting visits: a trip to see 2026 edge-rushing prospect Zavio

The Tar Heels’ new football coach skipped the Fenway Bowl to use his time on roster management and setting up recruiting weekends.

Bill Belichick must be glad he joined Instagram in September. The new UNC football coach, 72, explained that he’s “joining the 21st century” and using Instagram for recruiting players after taking over the Tar Heels program earlier this month.

After Bill Belichick spent nearly a quarter century on the sidelines as head coach of the New England Patriots and 48 years overall as an NFL coach, it may be hard to picture him coaching University of North Carolina football.

Bill Belichick may have just signed on at North Carolina but the UNC head coach is already making splashes in the transfer portal. According to On3.com, Belichick and the Tar Heels landed a massive commitment from Prairie View A&M offensive tackle William Boone.