India's biggest beer-consuming state is rationing supplies of Kingfisher, one of the country's most popular brands, after Heineken-controlled United Breweries last week suspended its sales in a dispute over prices.

UBL highlighted the unviable nature of its operations due to stagnant base prices for its products over the past two years.

United Breweries Limited (UBL) announced on Wednesday (January 8, 2024) that it has decided to halt beer supplies to the Telangana Beverages Corporation Limited (TGBCL) with immediate effect. The image is used for representative purposes only. | Photo Credit: Getty Images

India's biggest beer-consuming state is rationing supplies of Kingfisher, one of the country's most popular brands, after Heineken-controlled United Breweries last week suspended its sales in a dispute over prices.

Officials are rationing supplies of Kingfisher beer in India’s biggest beer-consuming state to deter hoarding and tackle shortages.