Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

Nio wants Firefly to be a global brand selling cars in Europe and the Americas but not in the U.S. for now. The first Firefly EV has Honda e design cues and promises to be maneuverable and roomy ...

Chinese automaker reveals new Firefly brand of premium electric compact cars, set to launch in China and Europe in the first half of 2025, with a starting price just north of the $20,000 mark.

Trust a Chinese automaker to consistently push the boundaries of innovation. This time, it's the Shanghai-based electric car ...

Chinas Nio is preparing to launch its Firefly EV in Europe by early 2025, aiming to rival Mini and Smart. As the company expands its presence, its also addressing tariff challenges with innovative ...

Nio, the company famed for its innovative battery-swap technology, has launched a new ‘Firefly’ sub-brand aimed at conquering ...

Despite being Nio's entry-level brand, the Firefly EV features a focus on safety, as well as dynamics and technology. Nio is saving most of the details until closer to the market launch but confirmed ...

The Firefly is the latest Chinese electric model that costs around £16,000 and has a unique feature, allowing owners to get a ...

The first came in 2019 after heavy spending on marketing and splashy showrooms failed to generate demand for its ES8 and ES6 ...

BEIJING (Reuters) -China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome ...