UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint facilities globally. This investment is aimed at meeting the “growing demand” for personalised luxury vehicles across its brands and slash the environmental impact of its carbon-intensive manufacturing.

(Reuters) - Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars from high-end clients, it said on Monday. The luxury car maker joins rival Rolls-Royce Motor Cars, a unit of BMW, in trying to cash in on the trend.

Jaguar Land Rover (JLR), the UK's top luxury carmaker, has announced a whopping $81 million investment to expand its bespoke paint services. The move comes as a response to the growing demand from wealthy customers for personalized colors for their vehicles.

Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients

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JLR is investing £65 million in its global paint facilities to improve sustainability and expand capacity. Paint shops in Castle Bromwich, UK and Nitra, Slovakia will be sustainably reimagined as part of ongoing efforts to reduce energy and water usage at its global manufacturing facilities and meet its net zero ambitions.

Jaguar Land Rover has announced a £65 million investment to enhance its luxury paint services in the UK and Slovakia, catering to the growing demand for personalized vehicles. JLR will establish new paint facilities and expand its SV Bespoke Paint service,

JLR will more than double the capacity of its SV Bespoke Paint matching service, allowing Range Rover SV clients to paint their cars in any colour, including those matching their private jets or yachts.

The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.