Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...

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Dave Portnoy has claimed 'nobody cared' about Monday's national championship game between Ohio State and Notre Dame after ...

KBS2's "Who Is She!" is maintaining stable ratings ahead of its series finale! According to Nielsen Korea, the second to ...

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...

The first College Football Playoff National Championship under the expanded 12-team format took a bit of a ratings hit, as ...

Inauguration viewership has varied over the years, from a high of 41.8 million for Reagan in 1981 to a low of 15.5 million ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...