LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024. SEO PPC SEO PPC Get the newsletter search marketers rely on.

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.