AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Stream-To-Shop Pipeline Retail media ...

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.