With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

After a fortnight of voting across four rounds, Marketing Week readers have named Workbooks’ ‘The No BS CRM’ campaign their favourite of the year. The campaign from the B2B CRM software firm, which ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.