The Rule persist. Following debates over a fan’s tragic death at a promotional event, the song Dammunte Pattukora has ignited ...

The Rule, recently unveiled a previously unreleased track titled ‘Dammunte Pattukora’. The song, created from Allu Arjun's ...

During a special mention on his show Kaun Banega Crorepati 16, Amitabh Bachchan made a curious response on being compared with Allu Arjun. Find out.

What is clear is that the message about who is the real boss, the real ‘fire’, has been conveyed loud and clear to the industry.