LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant ...

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.